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About Pixel Samurai
“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”
Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.
“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”
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Aqueduct staged its final races June 28, ending a 132-year history at the Queens track. It remained open for simulcast wagering until September 7 before closing permanently.
The new Belmont is significantly different than the sprawling venue it replaced. The former 1.25 million-square-foot grandstand, which had become vastly oversized for the contemporary racing crowd, was demolished to make way for a much smaller, modern facility with a focus on hospitality and premium seating.
Friday’s opening was deliberately capped at 6,000 spectators while construction continues. Only the first two levels of the new five-story grandstand are currently open, with the remaining sections scheduled for completion ahead of next year’s meet.
About Pixel Samurai
The company also highlighted its own research that suggests over 80% of consumers cannot “confidently distinguish” licensed operators from unlicensed ones.
Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.
“Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks,” she said. “The government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season.