Naughty Santa

What is Naughty Santa?

Misleading messages: Messages that present betting as a risk-free activity, a source of income, a financial solution, a sure profit, a guaranteed method or a way to recover losses cannot be disseminated.

The restriction does not extend to strictly institutional communication made through the authorised operator’s own official channels, such as websites, apps, internal platform areas and customer service channels. In these spaces, information should be limited to company identification, official channels, access rules, self-exclusion and blocking mechanisms and mandatory warnings.

These channels may not contain promises of winnings, bonuses, invitations to bet, boosting or features designed to attract and retain user attention. The operator will also be responsible for the actions of affiliates, agencies, influencers, and other third parties who are paid or incentivised for commercial promotion. 

About Naughty Santa

This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement. 

Another June ruling was not upheld.

In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.

What is Naughty Santa?

Blueprint Gaming has added Triple Power Cash Strike to its Cash Strike series. The release matters less as a standalone game than as another bet on one of the studio’s most commercially reliable franchises. With several titles from the Cash Strike family regularly ranking among the supplier’s top 10 revenue-generating markets, the 5×3, 12,500x max win game looks set to build on the momentum the series has already established across regulated territories worldwide.

The title went live on September 10, 2026. Rather than reinventing its engine, Blueprint is reusing a mechanic that has already worked. That signals a strategy built on iteration, not experimentation.

The central hook is the return of the pots mechanic, tied here to multi-colored fireballs. The feature first appeared in Triple Action Cash Strike, where it earned its place off the back of that title’s success.