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“For all of our customers, it’s been and will continue to be business as usual,” Wilson says.
The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.
What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.
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“Three dice, three main bets and a result players can read from across the pit make the game learnable in a single round—an on-ramp for younger guests and for the many players who walk past a craps table because they don’t want to learn it in public,” the company stated.
Its primary deviation from street Cee-lo is that it doesn’t treat 1-2-3 as an automatic loss, or trips or a pair-plus-six as strong wins.
In the casino version, each hand is structured as Bank versus Shooter, with a tie bet available. When the shooter lands 4-5-6, the table yells one word—Headcrack!—and a skull-and-dice display lights up.
50 Cent Headcrack will be offered to commercial casino operators in both traditional and automated dice technology formats.
As of press time, no casino has publicly committed. That conversation, in all likelihood, will take place at G2E, where the real dice will roll.
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The development marks a significant move by Merkur to expand its footprint within the French regulated gambling market.
On 27 August, Merkur signed a put option agreement with GPG Groupe Philippe Ginestet and DOFA, enabling the purchase of Casigrangi.
Casigrangi is the parent company of the Le Stelsia casino group, which operates seven small to mid-sized casinos across France along with related hospitality, restaurant and entertainment businesses.