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Particularly concerning to Kesitilwe is the amount of gambling advertising in sports-related content.

“At a break or at half time you see 10 to 20 [gambling] adverts,” he says. “It’s come to a point that oftentimes I even hear my kids singing [gambling adverts]. They’ll just keep asking, ‘But Daddy, what is this? What does this mean?’

“Our position is unequivocal. Betting is an adult activity. Operators must maintain effective age verification, marketing must not target or appeal to children and regulators; parents, schools and communities must reinforce the same message.”

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“Players are more informed, have higher expectations and will switch brands if those expectations aren’t met.”

While Stake entered Peru in 2024, Betsson has been in the market since 2008, forming part of the market’s evolution both pre- and post-regulation. Andrea Rossi serves as the company’s commercial director in both Southern Europe and LatAm.

He views the Peruvian market as “quite polarised” with a few operators, including Betsson, dominating the market and the rest playing catch-up. “I think competition has already evolved,” he says. “We have seen fierce competition.

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A former Connecticut funeral director who stole clients’ prepayments to fund his excessive gambling habit will spend the next seven and a half years in state prison.

Philip Pietras, 52, admitted to stealing from more than 170 people, many of whom are senior citizens who sought to limit the emotional and financial burdens placed on their loved ones by prepaying for their funerals. But instead of placing those funds, meant for caskets and burial services, in escrow accounts, Pietras pocketed the money to gamble.

Pietras accepted a plea deal from the state, and prosecutors expect him to enter a guilty plea on Oct. 23 and be formally sentenced on Jan. 22, 2027.