Plenty Dragons

What is Plenty Dragons?

Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

How to play Plenty Dragons

Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.

“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”

AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.

How to play Plenty Dragons

Duck Hunters 2 is a franchise extension, so the more useful editorial question is what has been iterated rather than what the game contains. The setting has shifted. The mechanical spine is intentionally continuous with the first title.

While the original game took place in a more casual hunting environment, Duck Hunters 2 shifts the action deeper into the woods and introduces a more chaotic setting. The ducks, previously depicted as targets, now appear armed and ready to retaliate. The tonal escalation matches Nolimit City’s house style, but the meaningful development sits in the feature layer.

The clearest example is the bonus structure, where the sequel widens the range of upgrades tied to its three free-spin tiers. Free spins activate when three, four or five scatter symbols land. Three scatters award seven Duck Hunt Spins, four scatters trigger eight Hawk Eye Spins and five scatters unlock ten Big Game Spins. Each tier grants progressively more upgrade selections, which is where the sequel’s expanded potential is concentrated rather than in the base game.